The Intelligent Luxury Jewelry Experience
AI-curated fine jewelry, custom-designed to celebrate every milestone with ethical craftsmanship and timeless beauty.
- Trusted by over 200,000 customers
- 45+ years in business
- Family-owned American company
The Afordable Elegance.
Look Like A Million For A Fraction Of Cost. Irresistibly Tempting..that describes you when you bedeck yourself in any of these glamorous tantalizers!
- Trusted by over 200,000 customers
- 48+ years in business
- Family-owned American company
Outshine The Stars With These Celestial Beauties.
The real you will shine through. With these exceptional value beauties you'll be showing yourself at your best, and there is nothing better than this!
- Trusted by over 200,000 customers
- 48+ years in business
- Family-owned American company
Sensational Show Stoppers!
Get in with the exciting and insistent beat of the Diamond Essence masterpiece moment!
- Trusted by over 200,000 customers
- 45+ years in business
- Family-owned American company
for big moments & Random Fridays!
Our exceptional real lab grown diamond collection is here to make your love story bigger, better and the most pocket friendly!
- Trusted by over 200,000 customers
- 48+ years in business
- Family-owned American company
Since 1978
American brand
Lifetime Sparkle Guarantee
Solid Gold & Sterling Silver
Secure Checkout
Easy Returns
Since 1978
American brand
Lifetime Sparkle Guarantee
Solid Gold & Sterling Silver
Secure Checkout
Easy Returns
Exceptional Brilliance
Outstanding Value
Expert Craftsmanship
Lifetime Protection
Curated Luxury Collections
SHOP THE LOOK
Personalized Custom Design
Bring your vision to life with our custom jewelry service from concept to creation, we craft a piece as unique as your story.
Start Your Custom DesignShare Your Idea
Tell us your vision
Step 1AI + Expert Design
Expertly handcrafted just for you
Step 2Delivered to You
Cherished for a lifetime
Step 3
The Diamond Essence Difference
AI-Powered Jewelry Discovery
Helping you find jewelry that matches your style.
Personalized Luxury Experience
Every recommendation is tailored to you.
Ethical & Conflict-Free Jewelry
Beautiful jewelry with responsible sourcing.
Sustainable Craftsmanship
Luxury designed with care for the planet.
Lifetime Confidence
Diamond Essence stones are guaranteed for life against manufacturing defects.
Diamond Essence Catalog
Since 1978 we have mailed millions of catalogs and received tremendous love and patronage from thousands of customers like you.
Please feel free to submit your catalog request in the form and we will keep you updated as soon as the new catalog becomes available.
Let customers speak for us
from 10920 reviewsThis piece looks like a museum heirloom. The green color is rich and intense under natural daylight. Solid metal construction with very clean prong work.
The blue sapphire stone has a remarkable clarity and brilliance that matches high-end natural stones. The platinum plating feels thick and resistant to tarnish. Truly five stars.
The diamond accents sparkle almost as brightly as the deep red ruby itself. The quality of the band is excellent and smooth against neighboring fingers. A genuine masterpiece.
Photos truly do not do this piece justice. The way the five stones flow together created a dramatic, luxurious silhouette. The quality of the solid gold setting is magnificent.
This ballerina design is pure art on my finger. The 3.8 total carat weight gives it such grand presence without looking overwhelming. The emerald hue is vibrant and clear.
The design of the Virgo ring is intricate and modern. The platinum finish gives it a luxurious sheen that enhances the brilliant stones.
This ring looks like a fine family heirloom piece. The brilliance in the triangle accent stones creates unbelievable fire.
I receive compliments every time I wear this piece. The stone is vibrant and the solitaire setting accentuates its size and clarity perfectly. Excellent craftsmanship.
Each 0.25 carat stone is aligned perfectly in a neat row. The solid gold mount gives it a refined weight that screams fine jewelry. Absolutely thrilled with this purchase.
The green stones sparkle with a beautiful deep emerald clarity. The ring fits true to size and feels very substantial on the hand. Extremely satisfied with this purchase.
Heavy solid gold band paired with a vivid 1 ct pear center. Couldn't ask for better quality.
The light blue tone of the cushion-cut aquamarine essence paired with rose gold is pure magic. The eight-prong setting feels incredibly sturdy and unique.
The rich chocolate essence combined with bright white melee creates such a high-end look. The band feels strong and solid. Super happy with this buy!
The combination of oval cuts, baguettes, and round melee is an absolute masterwork. The contrast between step cuts and brilliant facets makes this ring shimmer like crazy. The prongs hold every stone firmly.
The asscher cut facets are razor sharp and reflect clean white light in every direction. The frame is thick and feels like solid 14k quality.



























































































